How it started
A soft-landing space that became a hub.
We started with one idea: ambitious companies should be able to expand across Asia-Pacific with less risk and more impact. So we opened a physical space for them to land, work and meet the right people.
Opening the doors
Backed by seed funding from the NSW Government and the Banna Family Office, we opened a coworking and soft-landing space in Haymarket. Our first market-entry programs ran with DFAT, Alibaba, KPMG and Australia Post.
Growing the bridge
We launched our first GTM program with the Department of Foreign Affairs and Trade, KPMG and Alibaba, which led us to become the official partner for many more government agencies to support their companies to enter Australia, and pioneered “country manager-as-a-service”: a presence in ANZ without permanent hires.
A creator and innovation hub
The space is now home to founders, creators and technologists. People come to work, host events, experiment with AI and new tools, and grow beyond their home market.








