Services · Go-to-market

Test Australia before you commit.

We help international companies find customers, partners and a base in Australia. Research, introductions and an office under one roof, from a team that’s been doing this since 2016.

Book a callSee what we do
A cohort of founders at an HHQ program
“We closed our first Australian customer within a week after visiting Sydney.” Ivan Rawtaer, Pactly
Since 2016
helping companies land in new markets
1,100+
companies in our community
One place
research, introductions, office and setup
No lock-in
buy one service or combine them

Why companies come to us

Australia looks easy from a distance.

Same language, stable economy, good customers. But you don’t know the buyers, nobody knows you, and enterprise deals here run on trust and referrals.

Most companies either spend months guessing from overseas, or sign a lease and hire before they know it will work. We give you a third option: test the market properly with a local team, a local network and a desk to work from, then commit when you’re ready.

What we do

Understand the market. Land. Start selling.

Buy one service on its own, or combine them. Most companies start with research or a map, then add introductions and a desk once they know where to focus.

What we do best

Selling into Australia starts with the right connections.

Every member, program company, workshop and event since 2016 has added to our network. When you work with us, you get to use it.

Customers

Introductions to the buyers you want to reach.

Partners

Resellers, integrators and channel partners.

Investors

Australian VCs and angels when you’re raising.

Founders and experts

People who’ve done it before, at the desk next to you.

Programs delivered with Enterprise Singapore · Investment NSW · DFAT · City of Sydney

Case studies

What it looks like in practice.

RegTech · Enterprise sales

From no local network to its first two Australian customers.

A RegTech company with a strong product but no brand, market knowledge or relationships here. Our introductions opened conversations with large organisations in regulated industries.

20+
targeted introductions
5
trials with major companies
2
Australian customers
Direct to consumer

Launching a fast-growing European brand in Australia.

We sized the market for a go or no-go call, worked through pricing, seasonality and logistics, and supported the launch without a big local team.

$1m+
sales in year one
170%
growth in year two
3 yrs
working together
Healthcare · Acquisition

Helping a listed dental group enter through an acquisition.

Market and competitor research, interviews with local operators, due diligence support and a go-to-market plan for its practice software.

$100m+
acquisition
1
clinical tech partnership
2 yrs
working together

In their words

Program alumni
“We found the introductions to relevant people the most helpful as it was challenging to establish these connections on our own while being based in Singapore.”
Vinod Nair
CEO & Founder, MoneySmart
Program alumni
“It was very good to have domain experts from Haymarket HQ be able to help us to validate and recommend potential partners that are suitable for us based on their experience bringing companies from Singapore to Australia.”
Yuvanesh TS
General Manager, Lauretta.io
Program alumni
“We successfully opened our first Sydney office with the help of HHQ’s program.”
Accredify
Program alumni

GTM services · free first call

Tell us where you want to sell.

Book a call. We’ll talk about your product, your market and what would help most, then send you a proposal.

Rather talk first? Call 0426 675 464 or send us a message.

Book a call

I’d like
1 · Pick a day
2 · Pick a time
3 · Your details

You’re booked in.

See you at Level 2, 63 Dixon St, Haymarket.

FAQ

Good to know.

Not sure where to start? Book a call and we’ll tell you honestly what we think you need, even if it’s not us.

Do I need to be in Australia to work with you?

No. Most companies start from overseas. We do the research and introductions from here, and you come over when there are meetings worth flying in for. When you do, you can work from our space.

Can I buy just one service?

Yes. Each service works on its own. Many companies start with a Market Scan or an ecosystem map, then add introductions or a desk later.

How much does it cost?

An ecosystem map is $5,000 + GST. A Market Scan, landing support and introductions depend on what you need, so we scope them after a first call and send you a price before we start.

Do you only work with Singaporean companies?

No. Our accelerator is for Singaporean companies, but our services are for companies from anywhere. Our community has been global since 2016.

Can you help outside Australia?

Yes. We support business development across Asia-Pacific, and our network reaches well beyond Sydney.

Can you help us set up a company here?

We help with the practical side: a registered office address, an office, and getting the basics in place. For legal and tax advice we’ll point you to the right advisers.

A community event at HHQThe HHQ letter

Before you go

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You’re in.

One email a month, zero spam, and the odd dumpling recommendation. In the meantime, come and say hi at Level 2, 63 Dixon St.