Programs · GIA Singapore-Australia Market Accelerator
From Singapore to your first Australian deal.
A part-time program for Singaporean tech companies, with proposed industry streams for AI, EdTech, and energy and resources. One-on-one support, strategic introductions, an investment angle and access to potential grants. Supported by Enterprise Singapore.
From our alumni
Hear it from the companies who came before you.
“The team spent a lot of time understanding our business, who we wanted to talk to, what we were looking for in those conversations, and facilitated very relevant connections and introductions. A mix of factors led to us closing our first Australian customer within a week after visiting Sydney.”
Ivan RawtaerCEO & Co-Founder, Pactly
“We found the introductions to relevant people the most helpful as it was challenging to establish these connections on our own while being based in Singapore. They made a real effort to understand the business model and go-to-market strategy, and aimed to connect us with relevant people who could address our questions.”
Vinod NairCEO & Founder, MoneySmart
“It is a great program with training upfront, mentoring, as well as introductions to potential clients on the ground in Australia. The HHQ team is incredibly supportive as part of this process. We would definitely recommend it to other startups who are looking to explore Australia.”
Kyle DowneyCEO & Co-Founder, Cloudwall
“It was very good to have domain experts from Haymarket HQ be able to help us to validate and recommend potential partners that are suitable for us based on their experience bringing companies from Singapore to Australia.”
Yuvanesh TSGeneral Manager, Lauretta.io
“We successfully opened our first Sydney office with the help of HHQ’s program.”
AccredifyProgram alumni
The program
Built for commercial outcomes.
A mentor-driven mix of in-person and virtual activities, designed to de-risk your expansion. We measure success in sales, partnerships, insights and traction.
Validate your opportunity
Use tried-and-tested frameworks to build a global growth strategy. The kick-off and strategic planning happen in Singapore.
Build your pipeline
Work with HHQ advisors and hand-picked mentors to find and meet the right people, and build a pipeline of prospects and referrers.
Scale into the market
Define and refine your go-to-market strategy, and find the right way to resource it so you can scale.
The AI stream
Australia is a big adopter of AI.
Around four in ten working-age Australians use AI tools, one of the higher rates in the world. Governments, large organisations and small businesses are all investing, which makes Australia a good market for Singaporean AI companies. AI is a proposed priority stream for 2027.
A National AI Plan and a new AI Safety Institute, both announced in late 2025.
About $150 billion expected to go into building data centres by 2030.
43% of Australian SMEs already use AI in some form.
Sources: Microsoft AI Diffusion Report Q1 2026, via Mappr · MinterEllison, Dec 2025 · CommBank, Aug 2026 · AI Adoption Tracker, Dec 2025 to Feb 2026
For every company
AI tools and a prompt library, whatever your industry.
Every company gets our AI Export and Investment Assistant and a practical prompt library to:
- Research the Australian market and competitors
- Define and prioritise ideal customers
- Build prospect and investor lists
- Develop your market-entry and investment strategy
- Localise sales messages and outreach
- Practise pitches, sales conversations and objection handling
AI speeds up the research. Our advisers and mentors help you check it and apply it in Australia.
Industry streams · proposed for 2027
Go deeper in your industry.
We plan to group companies from the same industry into smaller streams. That means more relevant mentoring, market insights, introductions and events.
AI
For companies across the AI stack, from infrastructure and data platforms to governance and industry-specific AI.
EdTech
For education technology companies selling to schools, universities, training providers and employers.
Energy and resources
For companies selling into energy, mining and resource extraction, some of Australia’s largest industries.
Your industry
Not in a stream? You still get mentors and introductions matched to your sector.
Industry streams are proposed for 2027 and not yet confirmed. Each would run when enough companies join, usually three to five per stream, with a mentor who has experience in that industry.
Why Australia?
The ideal testing ground for the West.
As the 13th largest economy, Australia offers real opportunity, it’s close to Singapore, and there’s less competition than in the UK or US. A great place to prove product-market fit in a Western market.
A testing ground for Western market expansion.
Reflects US and UK market characteristics.
Less crowded than the US and UK.
Open to new ideas, with large corporate budgets.
Attractive for both business and lifestyle.
Who it’s for
Serious about international expansion? This is for you.
Requirements
Not for
How it works
By the end, you’ll have:
2027 timeline
NowExpressions of interest open
Book a short call so we can look at your product, traction and readiness for Australia. We’ll tell you honestly whether the program fits and which stream suits you.
March 2027Program starts
It kicks off with a week in Singapore to set your goals, ideal customers and first plan for Australia. Then about 10 weeks online: we research the market with you, build and write your outreach, and shape your sales and investment approach, with 1-on-1 advice and industry mentors.
June 2027Trade mission
Six days in Sydney and Melbourne meeting potential customers, partners and investors, and testing your plan in person.
July 2027Post-program support
Four weeks of online follow-up to move your opportunities forward and sharpen your Australian action plan. You can also keep using HHQ as your Sydney base.
Tap a step for more. Dates are indicative and may change.
Cost and grants
One price for your whole team.
Per company, excluding travel and accommodation. Bring as many colleagues as you like at no extra cost.
Book a chat with usJoining gives you the chance to apply for a S$50k POC Grant, administered by Enterprise Singapore. Only available to program participants.
With more than 30% Singaporean ownership, you may also be able to get the MRA Grant to fund further activities in the market.
2027 cohort · expressions of interest open
Ready to scale into Australia?
Book a short call with our team to see if the program is the right fit for your company.
Rather talk first? Call 0426 675 464 or send us a message.
You’re booked in.
See you at Level 2, 63 Dixon St, Haymarket.