Programs · Workshops
6-week workshop series
AI foundations for small business.
Six weeks to understand how AI really works, set up the foundations your whole business can build on, and get confident enough to keep experimenting on your own.
Early birdRegister your interest now and get 50% off when bookings open.
The idea
The models will change. Your foundations shouldn’t.
A new AI model comes out every few months. If everything you’ve built lives inside one tool, you start again each time. We help you build the parts that stay: what your business knows, how it works and how your team uses AI.
The six weeks
From the basics to a setup your whole business uses.
What AI actually is
How the models work, what they’re good and bad at, and how to talk to them.
Your business brain
Gather what your business knows, like services, pricing, tone and FAQs, into one knowledge base.
Thinking in systems
Map how work moves through your business, and decide where AI fits and where it doesn’t.
Build and experiment
Turn one process into a working AI assistant, then test it and break it safely.
Bring the team along
Rules, access, privacy and training, so everyone uses AI the same way.
Built to last
Keep your knowledge and instructions in your own hands, so you can switch models without starting again.
Your instructors
Who you’ll learn from.
We both spend our working days helping businesses run better. Duco runs Haymarket HQ and uses AI across the business every day. Jade sets up systems and automation for growing businesses as a fractional COO.
Most people start with AI by asking it a few questions, getting some good answers and then stalling, because nothing underneath is set up. This course is the part we think everyone should do first.
Runs Haymarket HQ, which has helped more than 1,100 companies since 2016. Has worked across the Netherlands, China, Singapore and Australia.
Helps businesses scale with practical systems and smart automation, the same kind of foundations you’ll build in this course.
jadebell.co →Who it’s for
Small business owners who want to get it right.
You run a small business and want to understand AI properly, not just copy prompts.
You’ve tried ChatGPT or Claude and know there’s more to get out of it.
You want your whole team using AI the same way, not ten people doing ten different things.
You’re after a quick list of prompt hacks.
You’re a developer looking for technical training.
How it runs
Simple to fit into a busy week.
Early-bird access
Get in early, pay less.
Register your interest now. No payment, no commitment.
You’ll get the dates and your early-bird price before anyone else. In the meantime, think about the one task you’d most like to hand over.
FAQ
Good to know.
Do I need to be technical?
No. If you can use email and a spreadsheet, you can do this. Everything is explained in plain language.
Which AI tools do we use?
We work with the main ones, like Claude and ChatGPT. What you build is designed to work with whichever one you choose, now or later.
Do I need a paid AI plan?
A paid plan on one AI tool helps. We’ll tell you what to set up before week one.
Can I bring someone from my team?
Yes, and it helps. It’s easier to roll AI out when two of you have done the course.
What if I miss a week?
You’ll get the materials and the weekly task, so you can catch up before the next session.
What does it cost?
We’ll announce the price when bookings open. Everyone who registers interest before then gets 50% off.
Is registering a commitment?
No. It just puts you on the early-bird list. You decide whether to book once you’ve seen the dates and price.